Personal brand: 2 ways to make people want to continue talking with you

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A teacher in a language course coached the class using the following exercise. I had to introduce myself by saying the following phrases:

"I studied at the institute (name). Now I work (name of organization). By profession I (name)."

The students walked around the room and repeated this to each other, yawning with boredom.

Do you think that when we meet new people and try to make useful connections, we behave in a similar way? Why it happens?

The answer is simple: everything universal and generalized kills the spark of interest.

When we talk about ourselves, we introduce our own brand to the world. If you say the same thing as everyone else, just "filling out" the empty columns on an imaginary form, you will not be remembered. You must emphasize your own personality in order to attract attention.

Think about how you can tell your story briefly, but so that it is remembered? How to stand out from the crowd at an event? Or impress the recruiter during the interview?

If it seems to you that it’s impossible to tell how talented you are in a few words, remember that your goal is not to present your resume completely, but to make your interlocutor think: “Wow, tell me more about this.”

There are two easy ways to start an interesting story about yourself.

Option 1. Find your "Why?".

Many introduce themselves, calling what they are doing: "I am an engineer (doctor, teacher, marketer, economist)."

If the conversation continues, it is likely that the other person will politely nod, but delving into what you are actually doing.

Make your motives the foundation of your presentation.

Why do you work in graphic design? Why are you looking for a job in finance? Why is engineering passion your passion?

When you mentally add the answer to these “why,” you immediately make your words more memorable:

"I’m a graphic designer. I wish I did - because I spent my childhood everywhere walking with a notebook in which I drew sketches."

"I work in finance because I like helping people save money to achieve long-term goals. My new client, for example, has just opened a restaurant!"

"I specialize in engineering systems, because the flexibility to work on projects in various fields is of great importance to me."

This approach instantly makes you more humane - and more memorable.

Option 2. Tell us about your influence.

What big (or small) problems do you solve? Review your recommendations, features, employer ratings, and customer reviews to get an idea of ​​your contribution to the cause. Ask your boss, colleagues or clients what they see as your strengths.

For example, a copywriter, introducing himself and describing his work, simply said: "I am writing articles." It sounds boring - and many do not understand what it means and what it is for. Many professions involve writing some kind of words.

Paying attention to this, he began to present himself in more detail: "I help launch startup projects. Entrepreneurs with my help make themselves vivid and attractive, so that they can be noticed and remembered."

This explanation facilitates understanding and is of interest.

If you confidently emphasize your best features, you get more new contacts:

"As a business coach, I help entrepreneurs think strategically, grow their business and make more profit."

"I'm a lawyer who makes legal support crystal clear, so a business owner can focus on what's really important."

"I am a recruiter who helps companies find qualified talent and stay ahead of the competition."

Once you have outlined suitable options, share them with your friends.

Ask them if they met you for the first time, would they be interested in continuing the conversation with you? Did you manage to create the image of a successful professional?

Use the prepared phrases the next time you are asked the old as the world question: "So what are you doing?" And chances are that you will be remembered!

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Watch the video: Tell Me About Yourself - A Good Answer to This Interview Question (July 2024).